EXPAND established a strong presence in many expat markets, consolidating Pringles as a market leader in premium snacks and launching well-known imports to exciting emerging markets.
As of 2005, EXPAND developed the African business for Vitamilk, the leading soymilk producer in Thailand and built the brand from scratch into market leader in West Africa. EXPAND recently set up a Joint Venture in 2012 with Healthilife Beverages in Ghana to locally produce NAMIO soymilk.
EXPAND helped the THAI KITCHEN brand expand its distribution reach into several markets, making it brand leader in Thai specialty FMCG globally. In 2008, the brand was acquired by McCormick.
At the same time, EXPAND is extending its unique range of salted snack products for Western Europe with joint ventures with snack producers for Carambas, Angry Birds and Pop ‘Ums.