MARKET

Milestones

EXPAND established a strong presence in Russia, consolidating Pringles as market leader in premium snacks in Russia, and launching well-known imports with its local partner Melbrands. In 2004, EXPAND formed a joint-venture to focus on this exciting emerging market and to optimize coverage during the consolidation of Russian retail grocery channels and subsequent emergence of Key Accounts.

As of 2005, EXPAND developed the African business for Vitamilk, the leading soymilk producer in Thailand and built the brand from scratch into market leader in West Africa. EXPAND recently set up a Joint Venture in 2012 with Healthilife Beverages in Ghana to locally produce NAMIO soymilk.

EXPAND helped the THAI KITCHEN brand expand its distribution reach into several markets, making it brand leader in Thai specialty FMCG globally. In 2008, the brand was acquired by McCormick.

At the same time, EXPAND is extending its unique range of salted snack products for Russia and Western Europe with joint ventures with snack producers for Carambas, Angry Birds and Pop ‘Ums.