Pop’Ums – Natural Popped Potato Snack Brand Information Sheet
04:30 25 August
in News
Background
Expand International are a global brand development organisation dedicated to delivering high quality products in established or new & emerging market categories
The Market and Opportunities
- The UK Crisps and Snacks market is valued at £1.8bn with “Sharing Crisps & Snacks” sector worth £517m +4%
- “Healthy” Crisps & Snacks have fuelled market growth i.e. less fat , less salt
- UK Obesity levels have doubled in the last 15 years with 25% of adult population and 10% of kids aged 4 –5 yrs old clinically classified as obese
- As UK leisure time becomes less active , snacking needs to become healthier for you i.e. less fat, less salt
Positioning
Natural, Great Tasting and better for You !
- Popped potato snacks. Not fried. Not baked
- 50% less fat than traditional crisps
- Tasty, light & airy snacks